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ABOUT US JUICY APRON
Why should kitchens be dull and boring? They can be colorful too!
Juicy Apron is a kitchen linen, table linen and everyday essential brand founded in 2022. We offer a wide variety of coordinated kitchen and table linen products which are colorful, contemporary and sustainable to elevate your everyday. Let us indulge you in products seeped in color, drenched in creativity and presented with uniqueness. So get ready to go on a design journey with us where we will help you choose, mix match and coordinate your kitchen and table vibe. Let us spread the joys of color together.
We create with a promise to deliver quality products and unique designs. The ethos of the brand is to add color shine the spotlight on your kitchen and elevate your dining space. It all started as an idea during COVID-19, when we saw people cooped up in their respective kitchens cooking delicious homemade meals. People bonding over food and families once again sitting and eating together just like good old days! Juicy Apron is an ode to all those people, to togetherness, to family and friends. Cheers!
About the founder
My name is Shraddha Negi, I am an accidental entrepreneur, a hardcore designer, a P.G in textile design from NIFT with 20 years of hands on industry experience. My Ikigai bought me back to Dehradun amidst the pandemic, when I quit my lucrative job with Ritu Kumar to pursue a more meaningful and purposeful life in my beautiful hometown, Dehradun-Uttarakhand. What started with taking a chance and risk then, is today turning into a full fledged startup, Juicy Apron is a trademarked brand, incubated as a startup with Runway, UPES, Dehradun. We are also creating job opportunities and empowering the women of Uttarakhand, adding color to their kitchen’s too. Our journey has only just begun and it brings me immense joy when I share it with others and meet new people along the way, where we can share our ideas and stories with each other.
INNOVATION IS THE ONLY COMPETITIVE ADVANTAGE A COMPANY CAN HAVE. SUSTAINABILITY IS NOT A GOAL TO BE REACHED BUT A WAY OF THINKING. A WAY OF BEING, A PRINCIPLE WE MUST BE GUIDED BY.